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Animal Welfare Approved
Humanely raising happy and healthy pigs on pastures is at the core of our family farm. Today we continue to invest in the animal husbandry foundations set by Shawn's grandfather, C. Marvin Hatley, when he first acquired the farm's land in 1936. We have selected the Animal Welfare Approved program as an independent third party to further highlight our family's dedication to basic animal husbandry protocols that are also important to our customers, friends, and family.
In today's "information age", food labels are packed with text. Some words can be confusing and some unclear.

We invite you to seek out and shop for The Animal Welfare Approved label on our products*. Animal Welfare Approved’s standards are the most rigorous and progressive animal care requirements in the nation, as recognized by the World Society for the Protection of Animals for two years running now. Given only to family farms, the Animal Welfare Approved label verifies that participating farms are putting each individual animal’s comfort and well-being first. The program benefits all of us with the simple understanding that our own best interests are intrinsically linked to animals and the environment.

Choose to make a difference:

  • Shop for Animal Welfare Approved labeled products here at The Naked Pig Meat Co.
  • Ask for Animal Welfare Approved products at your local restaurants and retail outlets.
  • Follow us on Twitter, like us on Facebook and ask your friends to do the same! Changing your Facebook status to ask your friends to like us is a simple way to help get the word out.
  • Learn more about our commitment to you at

*Beef cattle raised, sold and marketed through The Naked Pig Meat Co. are not audited or certified to the AWA Beef Cattle and Calves Standard. Standards 2.0.6 ("Farmers should develop a breeding plan to produce their own replacement stock.") and 2.3.1 ("Feeder or store animals must only be obtained from Animal Welfare Approved farms.") preclude any farm(s) operating as grassfed finishing programs. Beef cattle supplied by The Naked Pig Meat Co. do adhere to the Grassfed & Pasture Finished Ruminant Standard as adopted by the American Grassfed Association (AGA), August 2011.